Improve hair texture for long term applocation. Can feel results after applying for 2 months. Per tube can last for more than 3 months (based on my length of hair which is almost at waist length). I have tried many othrr brands and this is the best and value for money. It's worth investing this product on your own hair. I have also recommended couple of my friends with this product and now all of them fell in love with Palema Hair Treatment Cream!